Meet LI’s Equine Media Expert
Creating visuals that will make you credible, established, and trusted in the equine industry. But above all, these visuals will make you the obvious choice for your services.
Business Owner | Mother | Equestrian
ABOUT FRANCES
Leaving the Corporate World
Like many, I began my career on the conventional path-stepping straight out of college into a corporate role, following the blueprint of what success was supposed to look like. Long hours, structured routines, and a schedule that often exceeded 50 hours a week quickly became the norm, leaving little room for creativity or balance.
But over time, it became clear that building someone else’s vision came at the expense of my own.
Driven by a deep-rooted passion for visual storytelling and a growing confidence in my creative instincts, I made the decision to step away from the expected-and step fully into what I do best.
Today, I work full-time as a photographer and videographer, creating intentional, high-impact visual content for brands and clients who value both artistry and strategy. My work is grounded in precision, detail, and a commitment to producing imagery that not only looks refined-but serves a purpose.
This isn’t just a career shift. It’s a commitment to building something of my own-on my own terms.
A Little About Me
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I paired my creative foundation with structure and strategy, earning my Bachelor’s degree in Business Management from SUNY New Paltz. Today, I’m continuing higher-level education in marketing and social media, because great visuals deserve direction, positioning, and intention to truly work.
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I’ve been riding for over twenty years—long enough that horses feel less like a chapter of my life and more like the foundation of it.
The barn taught me everything early: discipline, patience, presence. Excellence wasn’t something you talked about—it was something you practiced, daily, long before anyone was watching. That standard shaped how I move through the world, and it still informs everything I create.
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I understand performance culture because I live it. I know the hours, the investment, the pride, and the pressure that come with doing something at a high level. That’s why my work is about more than “content.” It’s about making sure your online presence reflects the standard you already hold yourself to in real life.
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Photography entered my life just as instinctively. It started young—borrowing my mom’s phone, then earning my first digital camera, then formal training in high school photography and film, including AP-level study. Over a decade later, I still approach the camera the same way: observant, intentional, attuned to what matters beneath the surface.
